HLTN Collective is a group of family and friends that came together with an undeniable itch to be free to create and do what we want; instead of what the industry told us to do. Our driving force is to live life to the absolute fullest while spreading a positive message. Happy Livin' The Now. With this attitude we have laid the foundation and are building a premium and modern lifestyle brand that reflects todays’ generation and the generations that will follow.